Digital Marketing Specialist Intermediate (Work From Home) in Danville, PA for Geisinger

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Digital Marketing Specialist Intermediate (Work From Home)
Job SummaryProven, experienced digital marketer supporting the team with execution of digital communications across external channels. Has clear areas of single-point responsibility for specific initiatives and/or deep expertise on specific digital platforms and applications.Job DutiesDevelop campaign workflows in CRM and Marketing platforms.Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis.Contribute to an excellent consumer experience by ensuring proper testing and implementation of marketing assets, web content, links, and navigation paths.Partner with system da


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