The Assistant Product Manager II is a key member of the General Management Team that has ownership of every consumer touch point. They work in collaboration with a dedicated cross functional team to build and execute the overall category marketing plan. They have direct ownership of the innovation and product road map, the pricing approach and the overall product channel strategy. They have strong influence over the brand communication plan, the product packaging, and the eCommerce/DTC strategy.
Works within the general management team to develop and execute overall marketing strategy to include pricing, product, promotion, packaging, purpose, place
Collaborate with cross functional teams to build and execute the overall marketing approach
Work in partnership with Consumer Insights and Marketing to understand consumer needs and preferences.
Conduct ad hoc competitor analysis/ data gathering (e.g., in-store benchmarking of competitive activity (ex products, packaging, price points)
Aid in research activities, advertising campaigns, and major initiatives
Packaging/Point-of-Purchase Communication strategy development in partnership with Creative Services
Ensure successful execution of strategic growth initiatives
Establish, track, analyze and lead execution of key brand strategies.
Work cross functionally to ensure alignment and joint ownership
Recommend improvements throughout
Develop channel and product assortment strategy
Analyze data from internal and syndicated sources to monitor marketplace trends: identify opportunity gaps and support sell in strategies
Lead execution of the seasonal product launches and new program concepts
Collaborate with Project Mgt and Supply Chain to ensure Line Development projects remain on schedule
Provide direction for sample needs in partnership with Sales & Merchandising
Develop and monitor overall category pricing strategies
Manage and analyze wholesale pricing strategies and input costs
Make recommendations to adjust and/or improve profitability
Design and implement successful innovation and product roadmap strategies
Work across all stakeholders to ensure new product launches enable strategic growth
Provide recommendation for seasonal assortment updates
Drive operational excellence
Support cross-functional collaboration with multiple teams to ensure plans are executed with excellence
Collaborate with Sales and Forecasting teams to determine appropriate inventory levels to support business needs.
Manage SKU lifecycle from initial set up, to ongoing inventory tracking and exits
Develop and present materials/presentations for customer meetings.
Optimize financial management
Deliver financial objectives (net sales, operating profit, inventory, share, etc) for all initiatives
Conduct analysis to improve ROI on all investments
Provide recommendations to improve results
Bachelor’s degree required; MBA preferred
5+ years of marketing, product management and/or direct to consumer experience
Experience building and executing marketing plans within a cross functional team
Experience in leveraging consumer data to drive sales growth.
Experience and passionate as a consumer advocate.
Experience in contributing to analysis of business opportunities. Specifically, experience in analysis and understanding and contributing to learnings to drive consistent results.
Strategic mindset who contributes to identifying opportunities, influence decision makers to move to execution using both quantitative and qualitative research.
Problem solving, interpersonal and organizational skills
Analytical skills and conceptual creative ability
Excellent written/verbal communication and presentation skills
Demonstrated ability to contribute to development of institutional policies/procedures and effect change
Computer skills, including an advanced proficiency in Excel and PowerPoint
Additional Personal Characteristics
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
Critical thinking skills and the ability to analyze, summarize, and effectively present data
Consulting skills and the ability to influence stakeholders
The ability to work effectively in a matrixed organization
Strong multi-tasking capabilities
Must subscribe to and exhibit highest standards of business ethics.
Candidates who perform successfully would have the ability to grow their careers in general management, marketing or sales development tracks
To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.
Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly: