The Communications Specialist Senior partners with team members and subject matter experts to support internal communications, strategic planning, and implementation, which is designed to enhance communications leading to increased employee awareness of, and engagement in, organizational strategic priorities and the employees' vital role in their success. The Senior Specialist primarily serves as managing editor for all system-wide internal communication to clinical and non-clinical employees. Responsibilities include editorial planning, content review and writing a wide range of content for distribution in a variety of communications forms and channels.
Plans editorial calendar, reviews and edits content, writes for specific areas and distributes content designed to increase awareness and understanding among employees and providers on a variety of organizational priorities and initiatives.
Ensures a digital first approach and brand/style and quality standards are maintained.
Collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic employee communications designed to support Geisinger's strategic plan.
Performs analyses and prepares reports for use in the planning process.
Gathers and interprets primary data accumulated through digital platforms including Dynamics, employee forums, focus groups, surveys, etc. that enable the department and leadership to make informed decisions.
Co-develops and implements innovative strategies, solutions, and programs designed to support Geisinger's employee engagement and internal communications goals.
Ensures that internal communications programs capitalize on the integrated nature of the Marketing and Communications department.
Engages and educates department colleagues to ensure that all activities make the best use of colleagues' talents, tools and expertise.
Acts as a consultant and makes recommendations to clinical and administrative leaders.
Effectively represents the department within Geisinger.
Responsible for understanding strategic plans and goals.
Helps establish and maintain budgets.
Tracks and reports return on investment.
Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner.
Collaborates on the interpretation of data and understands and responds to communications trends.
Generates innovative solutions and ideas that support Geisinger's mission.
Leads specific, department-wide initiatives that contribute to the success of the department but may not be directly related to his and her day-to-day areas of responsibility.
Works effectively with external vendors: advertising and Public Relations agencies, writing consultants, benefits communications consultants, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.
Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
Must reside within a same day drive from Geisinger as occasional travel for business needs may be required.
Bachelor's in Communications/Marketing preferred.
5-8 years writing/editing/communications planning preferred.
Employee Value Proposition: This role is truly at the center of all that happens at Geisinger. You will review/edit/plan all internal communications for clinical and non-clinical employees across the system. You will ensure all content is style/brand compliant and meets the highest quality standards. You get to be creative in this digital-first department. We're also revamping all our channels and content, and the candidate will have a key role in helping to shape how, when, what and where we deliver content to all employees. It's a unique opportunity to shape the future of communications at Geisinger!
Bachelor's Degree- (Required)
Minimum of 5 years-Related work experience (Required)
Certification(s) and License(s)
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.* Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh FoodFarmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencingprograms, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 13... hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers. What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.