Contributes to the development of Addressable Market Maps and offers through segment cross-functional teams
Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness
Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager and Technology
Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
Interfaces with leverage points through the value change to identify potential product and application opportunities and shares those with the segment teams
Skills ? Continuously builds Industry/ Market understanding and insights ? Identifies Opportunities for differentiated growth ? Demonstrates segmentation and targeting ? Manges stage gate and other projects to develop new, differentiated products and services ? Develops the financial value case/entitlement for projects and tactics ? Develops the full marketing mix ? Develops value propositions and offers ? Assesses solution feasibility ? Activates Markets
Education and/or Experience ? Bachelor’s Degree in technical or marketing discipline is required. MBA degree preferred ? 5+ years prior experience in sales, product management, marketing or relevant technical roles preferred ? Must have had a customer facing role or other commercial experience prior to this role
Telecommuting is allowed.
Internal Number: 35041
About Eastman Chemical Company
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2019 revenues of approximately $9.3 billion and is headquartered in Kingsport, Tennessee, USA.