Pernod Ricard USA is the worldwide co-leader in the global wines and spirits industry and the number one in prestige globally. Our portfolio of prestigious brands includes ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
At Pernod Ricard, we are creators of conviviality. It means working with great people from diverse backgrounds who are passionate about our brands, our industry, and spirit: in the words of our founder, “make a new friend every day”. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development.
We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues. With an agile work environment and 5 employee resource groups (Women, LGBT, Asian Pacific, Hispanics, African-American), we provide our employees with an environment where they can thrive and succeed in.
Reporting to the SVP, Communications and S&R, the Director of External Communications and Customer Success is responsible for building favorable awareness and enhancing the reputation of Pernod Ricard in the U.S. with key stakeholders (including customers, investors, local communities, government officials and regulators) through impactful coverage in major business and corporate trade media, as well as digital and social media amplification.
Corporate Brand & Media
Partner with the Global Communications team and PR agency to develop and implement an external communications strategy for the Pernod Ricard corporate brand with key stakeholders.
Work closely with various PR USA departments to identify story angles illustrating key themes, and then generate coverage in traditional and nontraditional media.
Develop key messages and press materials for key business and corporate trade press outreach
Prepare Pernod Ricard executives for interviews with business/key corporate trade media
Build relationships with key drinks industry media and influencer contacts to keep abreast of industry trends and competitive information.
Stay current on key industry and policy issues and shape the strategy for communicating on them
Lead various media events and trips for US-based media
Lead the creation and execution of social media plans to build awareness and positive reputation of Pernod Ricard USA among key stakeholders.
Lead content development and monitor conversations on PR USA corporate external social media channels.
Leverage innovative storytelling and emerging platforms to identify and engage with known and new audiences.
Maintain relationships with Digital Influencers across social platforms to leverage corporate brand messaging and enhance earned reach.
Maintain the Pernod Ricard USA website as a focused and dynamic resource.
Lead the ongoing development of our Customer Communication strategy, partnering with the Sales team, distributors and retailers.
Execute relevant programs supporting our business priorities through our customer communications suite of tools (podcasts, webinars, newsletters, etc.).
Other Areas of Responsibility
Measure on an ongoing basis the effectiveness of programs to adapt strategy and execution where relevant.
Support the planning and execution of external communications activities (e.g.: Sustainability and Responsibility initiatives, presentations at industry events, analyst meetings) for Pernod Ricard USA management, as needed.
Manage external crisis communications and serve as liaison with consumer complaint handling process and work closely with the Legal department to ensure crisis preparedness.
Act as liaison and/or lead on new corporate services and experiences opportunities
Manage and develop direct reports.
Required Skills & Abilities:
Strong track record of creating consistently successful corporate brand awareness programs
Significant experience in shaping/developing social media strategy resulting in community growth
Significant experience with developing and implementing digital campaigns
Ability to build and continually strengthen relationships with key media and influencers
Proficiency at PowerPoint and other Microsoft tools.
Ability to prioritize for business-impact
Enthusiastic team player that can work both autonomously and with others
Excellent verbal and written communication skills
Calm under pressure
Attention to detail
Enjoys being convivial and meeting new people
Required: 10 years corporate or agency public relations experience.
Preferred: Alcohol, Tech, CPG or Lifestyle-brand experience is a plus
Previous experience working with and supporting commercial/sales teams is a plus
Required: Bachelor’s Degree
Preferred: Graduate Degree in communications or related field
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
* Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms.
About Pernod Ricard
Pernod Ricard is the No. 2 company worldwide in Wines & Spirits with consolidated Sales of € 8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005), and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the industry: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard employs a workforce of around 18,900 people and operates through a decentralized organization, with 6 “Brand Companies” and 86 “Market Companies” established on each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values guiding its expansion: entrepreneurial spirit, mutual trust, and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.